Reign Storm

(Spec Social Content Pack)

*A Multi-Format Spec Social Content Campaign Created to Capture Reign Storm’s Bold, Energetic Brand Personality.

“The Unexpected Life Coach” positions Reign Storm as the energetic, slightly chaotic companion that shows up in everyday moments with humor and flavor-forward personality. Across the pack, the goal was to showcase multi-format storytelling over IG Reels and static content while staying aligned with the brand’s playful, functional ethos.

Content Overview

Energetic, bright, humorous, clean-energy focused.

Tone & Voice

Flavor-inspired colors, bold typography, fast-paced quick cuts.

Design Approach

Gen Z prefers functional energy + relatability, not “gym bro” vibes.

Audience Insight

HERO REEL

A fast-paced POV reel showcasing humor, platform authenticity, and Reign Storm’s clean-energy lifestyle ethos.

CAROUSEL POST

Carousel Statics — “Which flavor matches your energy?”

A flavor-driven set of character archetypes designed to spark interaction & highlight the breadth of Reign Storm’s clean energy benefits.

As appears in-feed

Fun, Personality-Driven Static Posts—Perfect for Audience Engagement & Brand Voice Distinction

SINGLE POST: MEME REMIX

Single Grid Post — “First-Time Reign Storm Drinkers when…”

Infusing a hypothetical, first-time Reign Storm drinker’s reaction into a viral meme format adds personality and humor while highlighting the drink’s clean ingredients, all while staying aligned with the brand’s youthful and fun energy — Lean into Lo-fi.

Original Meme

Reign Storm Remix

RESULTS + PERSONAL TAKEAWAY

My goal with this spec content pack was to demonstrate my ability to build multi-format social creative from concept to execution. With a focus on humor, visual energy, and modern brand storytelling, I crafted content that aligns with Reign Storm’s identity and highlights my strengths in editing, design, and copywriting.

— AJ Erenshey

Behind the Process…

From initial flavor-inspired moodboards to editing the fast-paced POV sequences, this project was a lot of fun to work on and shows my end-to-end approach to social content creation. I hope you enjoyed. ;)

Quick BTS Reel