AJ ERENSHEY | concept, scripting, editing, design, and copywriting
IG REEL | CAROUSEL | STATIC
Reign Storm
(Spec Social Content Pack)
*A Multi-Format Spec Social Content Campaign Created to Capture Reign Storm’s Bold, Energetic Brand Personality.
A Multi-Format Social Content Campaign Created to Capture Reign Storm’s Bold, Energetic Brand Personality.
*A Multi-Format Social Content Campaign Created to Capture Reign Storm’s Bold, Energetic Brand Personality.
2 STATICS
A Multi-Format Social Content Campaign Created to Capture Reign Storm’s Bold, Energetic Brand Personality.
Tone & Voice
Energetic, bright, humorous, clean-energy focused.
Content Overview
“The Unexpected Life Coach” positions Reign Storm as the energetic, slightly chaotic companion that shows up in everyday moments with humor and flavor-forward personality. The goal was to showcase multi-format storytelling across IG Reels and static content while aligning with the brand’s playful, functional aesthetic.
A fast-paced POV edit showcasing humor, platform authenticity, and Reign Storm’s clean-energy lifestyle tone.
HERO REEL
Design Approach
Flavor-driven colors, bold typography, fast-paced quick cuts.
Audience Insight
Gen Z prefers functional energy + relatability, not “gym bro” vibes.
CAROUSEL POST
Instagram Carousel — “Which Reign Storm flavor matches your energy?”
A flavor-driven set of character archetypes designed to spark interaction & highlight Reign Storm’s vibrant tone.
As appears in-feed
Fun, Tarot-Inspired Static Posts—Perfect for Audience Engagement & Brand Storytelling
STATIC POST: MEME REMIX
Grid Static — “First-Time Reign Storm Drinkers when…”
Infusing a hypothetical, first-time Reign Storm drinker’s reaction into a viral meme format adds personality and humor while highlighting the drink’s clean ingredients, all while staying aligned with the brand’s youthful and fun energy— Lean into Lo-fi.
Original Meme
Reign Storm Remix
RESULTS + PERSONAL TAKEAWAY
My goal with this spec content pack was to demonstrate my ability to build multi-format social creative from concept to execution. With a focus on humor, visual energy, and modern brand storytelling, I crafted content that aligns with Reign Storm’s identity and highlights my strengths in editing, design, and copywriting.
— AJ ErensheyQuick BTS Reel
Some early design ideas + more
Behind the Process…
From initial flavor-inspired moodboards to editing the fast-paced POV sequences, this project was a lot of fun to work on and shows my end-to-end approach to social content creation. I hope you enjoyed. ;)
