H/L Agency - Oakland, CA

African American consumer market

AJ Erenshey | ART DIRECTOR

Cat Hermansen | COPYWRITER

SUPPORT: Daisy Serafini – AD, Bryan Abarca – JR CW, Nate Kristoff, Frances Brooks – PRODUCTION

OLV+

SOCIAL+

OLV

Our agile, streamlined team created an OLV spot and paid social content to promote McDonald’s new $2 Breakfast Sandwich Deal across all social platforms. Together with my copywriter partner, I developed the concept, designed the visual treatment, assisted with wardrobe styling, helped direct talent, and worked closely with the production team to produce relevant, on-trend social content for the Gen Z consumer market.

 “Split-Screen” - When the situation calls for a $2 Mickey D's Breakfast fix

The BREAKDOWN