All Content Edited/Created By Me

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All Content Edited/Created By Me 〰️

Toyota x Brock Purdy TV Commercial BTS Reel

SHORT-FORM

McDonald’s ‘Snack Wrap is Back’ Spec Reel

H/L Kinetic Academy Internship Bake-Off Reel

TT: @ajax.mov

Tone & Voice

  • Energetic, bright, humorous, clean-energy focused.

Content Overview

“The Unexpected Life Coach” positions Reign Storm as the energetic, slightly chaotic companion that shows up in everyday moments with humor and flavor-forward personality. The goal was to showcase multi-format storytelling across IG Reels and static content while aligning with the brand’s playful, functional aesthetic.

A fast-paced POV edit showcasing humor, platform authenticity, and Reign Storm’s clean-energy lifestyle tone.

HERO REEL

Design Approach

  • Flavor-driven colors, bold typography, fast-paced quick cuts.

Audience Insight

  • Gen Z prefers functional energy + relatability, not “gym bro” vibes.

*CEECEE Music Video (BTS)

LONG-FORM

KSDT ‘Rate My Favorite Song’ Instagram Reel

@hl.ad.agency via Instagram

“Lights, camera… ASMR? One of the highlights from Week 3: Kinetic Academy intern AJ captured some behind-the-scenes magic as fellow interns Cat and Austin worked on a fast content shoot for Toyota. From parking lot setups to creating ASMR soundscapes using the car itself, this was content creation in motion. 🎬✨.”

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